Using Identifying URL Parameters

Qualifico introduces a powerful feature that allows you to enhance your interactions with online prospects by passing identifying URL parameters. These parameters include qtm_firstname, qtm_lastname, and qtm_email. In this help article, we'll show you how to use these parameters to personalize your engagement and maximize your conversion potential.

Passing Identifying URL Parameters

To utilize these identifying URL parameters, simply append them to your website's URL. Here's an example URL with all three parameters:

https://website.com?qtm_firstname=Lisa&qtm_lastname=Johns&qtm_email=[e-mail]

You can also use individual parameters as needed, depending on the level of personalization you want to achieve.

• qtm_firstname: Pass the visitor's first name using this parameter.
• qtm_lastname: Include the visitor's last name using this parameter.
• qtm_email: Share the visitor's email address with this parameter.

Benefits of Using Identifying URL Parameters

1. Personalization: By including a visitor's first name, last name, or email address in your interactions, you can create a more personalized and engaging experience. This personal touch can significantly increase your chances of connecting with your prospects.

2. Identification: Identifying your online prospects becomes more straightforward with these parameters. You'll have access to crucial information that can help you tailor your messages and offers effectively.

3. Conversion Optimization: Improved personalization and identification can lead to higher conversion rates. When visitors feel that your interactions are tailored to their needs, they are more likely to take the desired action.

Best Practices for Using Identifying URL Parameters

• Ensure that you have permission to collect and use visitor data, such as their first name, last name, or email address.
• Use these parameters responsibly and respect visitor privacy.
• Test different combinations of parameters to determine what works best for your specific audience and goals.